Case studies

Chakradance

  • Chakradance homepage viewed on ipad
  • Chakradance landing page
  • Chakradance email template
  • Chakradance online shop entry page
  • Find a Chakradance class search page
  • Chakradance facilitator profile page

Background

Chakradance bring healing through dance, music, mandala art and the chakras. Founded in 1998 Chakradance has evolved to primarily online business taking advantage of the internet to make global connection their customers.

The challenge

To create website that offers Chakradance related products to purchase online, search facilities so visitors can access a class close to them anywhere in the world and a membership and training program for those interested to become Accredited Facilitators in the Chakradance teachings.

Our approach

During the past two years, Higgeldy Piggeldy worked close partnership with Chakradance to develop online strategies that have delivered significant results for their business.

User Edited Content

Amongst the many successfully released features, Higgeldy Piggeldy built a custom solution, allowing the 100 plus trainers within the business the ability to login and manage their own public profile page on the website. Profile information included biography, testimonials, class schedules, as well as contact details and a photo. Data was captured into the core CRM to be either used with other website features or exported for use with other business/marketing operations. Sitting in front of these profiles was a search feature so visitors to the website could locate their nearest classes.

Agile Development

As the business continues to grow, new challenges and opportunities present themselves. Higgeldy Piggeldy and Chakradance have several agile development pathways in progress. This year we have already commenced a multi-lingual rollout, while recently a more targeted sales funnel, comprising facebook advertising, multiple landing pages and dynamically generated email marketing was launched.

Ecommerce

The Chakradance product range was also expanded this year creating an opportunity to further develop the online shop interface.

Class Search

This feature which sits in front of the User Created Profiles created and updated by each Accredited Facilitator, thereby enabling online visitors to search via country when interested in experiencing a Chakradance class.

Key deliverables

Website, Ecommerce, Member Area with User Edit Content, Class Search, Multi-lingual Site, Email Marketing

Visit website

What would you like to discuss  

  • Marketing plans
  • Marketing Automation
  • Identity design (logos)
  • Visual style guides
  • Graphic design
  • Web development
  • Content marketing
  • Copywriting
  • Search Engine Optimisation
  • Photography
  • Videography
  • Email marketing
  • Google Adwords and Facebook ads
  • Social Media Management
  • E-commerce
  • Website helpdesk and healthcare
  • and football, especially Liverpool FC :)

Address  

143 Beattie Street Balmain NSW 2041

Phone  

+61 412 790 833

Connect  

Where to find us  

We're situated on the junction of Evans and Beattie Streets just opposite the Orange Peel café (mmm chocolate cup cakes)! The building is sort of terracotta coloured. Our door is black with the word "BAUM" running vertically in white lettering.

About  

We're problem solvers, delivering solutions for digital and print that are functional, engaging and most importantly results focussed.