Case studies

Scambler MacGregor Executive Search

  • home page of website viewed on ipad
  • business cards, letterheads and with compliment slips
  • printouts from Microsoft Word documents

Background

Scambler MacGregor, now part of the Heidrick & Struggles Group, was a specialist executive search firm, providing bespoke Human Capital solutions and advisory services. Since its formation in 2005, Scambler MacGregor have created a niche within the corporate and institutional banking, insurance, asset management and wealth management sectors throughout Australia.

The challenge

Scambler MacGregor selected Higgeldy Piggeldy to revitalise its identity and provide a cohesive visual strategy for its online and offline marketing activities.

Our approach

The Higgeldy Piggeldy team worked closely with the partners to explore the strengths and weaknesses in the existing brand and the threats and opportunities in its market. At the end of the review, it was concluded that the logotype would remain largely unchanged, but new corporate and secondary palettes, consistent typefaces would be adopted.

Corporate stationery and digital documents.

The corporate stationery was updated and to allow reports to be rapidly generated and shared across the company, Scambler MacGregor also required that digital templates integrate with their new CRM platform. Higgeldy Piggeldy partnered with Microsoft Word experts, Lindustries, and delivered an extensive suite of branded digital templates that included customisable infographics.

Website

The website had remained unchanged for several years so Higgeldy Piggeldy redesigned the site with a user-centric approach before managing the build phase with the developers at Geneve Technology.

Key deliverables

Identity, Corporate stationery, Digital templates, Website.

Visit website

What would you like to discuss  

  • Marketing plans
  • Marketing Automation
  • Identity design (logos)
  • Visual style guides
  • Graphic design
  • Web development
  • Content marketing
  • Copywriting
  • Search Engine Optimisation
  • Photography
  • Videography
  • Email marketing
  • Google Adwords and Facebook ads
  • Social Media Management
  • E-commerce
  • Website helpdesk and healthcare
  • and football, especially Liverpool FC :)

Address  

143 Beattie Street Balmain NSW 2041

Phone  

+61 412 790 833

Connect  

Where to find us  

We're situated on the junction of Evans and Beattie Streets just opposite the Orange Peel café (mmm chocolate cup cakes)! The building is sort of terracotta coloured. Our door is black with the word "BAUM" running vertically in white lettering.

About  

We're problem solvers, delivering solutions for digital and print that are functional, engaging and most importantly results focussed.