Provide a positive user experience with our 7 Step Content Review.
From the viewpoint of either a prospective or an existing customer, outdated content and information errors can erode confidence in both your website AND in your business.
Adding fresh content to your website is the easiest way to entice the Google spiders to come back and come back often. Furthermore, Google awards higher search rankings to businesses that update their website regularly with quality customer-centric content.
Your website is an important marketing asset and if it isn't updated periodically, it will lose relevancy to Google and lose interest from prospects and customers, making it quite worthless.
The good news is that very often there's no need for a complete overhaul. For the DIY'er, checking and updating the following key areas of information over a period of a few weeks will solve a lot of issues.
So here's our SEVEN content items for review.
- Contact information
- Team bios
- Client list
- Case studies
- Blog articles
- Events or offers
- Copyright date
1. Contact information
Let’s not be complacent.
This is the information you provide so potential customers can reach you. Therefore, it’s definitely worth a routine check.
For businesses that changed premises in the past year it is especially important. Check that no errors were introduced online during that hectic period when everyone was stressed, caffeine intake doubled and half the office was in packing boxes!
2. Team bios
The members of the team change. An individual's bio also changes to reflect newly acquired skills or expertise.
Additionally, ensure that any website updates flow through to Linkedin profiles and honestly ask yourself, just how old is that photo of yours?
3. Client list
Does your list of clients accurately reflect the clients you have acquired or lost in the past six to twelve months?
Same goes for a suppliers list if you have one.
4. Case studies
Are you showcasing your latest and greatest completed projects, complete with glowing customer testimonials or reviews?
5. Blog articles
What was the date of your last post? Hmmm! If it was more than three to six months ago then you should consider writing something valuable and relevant for your audience.
A word of advice; a company news update is not considered valuable content for your customers.
6. Events or offers
Remove all past events and expired offers if still being displayed.
7. Copyright date
It's the little things. But in combination with other out of date items from this list, an old copyright date can support the impression that a business is no longer operating. Don't tell me that I'm the only one that checks this!?
Going beyond the basics and blatant sales pitch
The Seven step exercise should resolve some of your core content issues. But, here are some additional programs from Higgeldy Piggeldy that can take your content game to the next level.
Have you compiled your list of core content updates but don't have the resources (time or staff) to complete? Handover your requirements to Higgeldy Piggeldy and have the updates completed in a matter of days instead of weeks.
Are you providing information that solves your customers' problems? Higgeldy Piggeldy can conduct a thorough audit to identify the content gaps where potential customers could be lost.
Identify the content opportunites for you to improve rankings and organic traffic. Use keyword reseach to uncover what your potential customers are either searching for or what questions they want answered online.
Once the strengths and weaknesses in the website content have been identified, it's time for the content creation. Not all copy or photos are created equal and professional copywriting, videography and photography are included in Higgeldy Piggeldy's services.
Higgeldy Piggeldy can add a snippet of code that will update the copyright EVERY year.
Business owner, Graphic designer, Web developer, Brand and marketing strategist, Adobe Creative Cloud wizard, Business Catalyst Premium Partner, Adobe Community Professional, Passionate Liverpool FC supporter, Muse Advisory Board Member, Semi-retired (tried and failed at least 17 times) Futsal player for Dribblers FC and Toothless Tigers, BC Sandpile activist, Liverpool International Academy and Burwood FC coach, can juggle and do over 1,000 keepie-ups (just not at the same time - come on!)