Building websites the Bankwest way

    12 Nov 2015   |      Paul Higgins
Building websites the Bankwest way

Don't go to Bankwest for advice on developing an online business.

After several reads of their article, 8 Steps to Building a Website, published on November 6, there is more and more I dislike. We've all got budgets to work within. Higgeldy Piggeldy are no different to any other business that has to make decisions on how it spends its funds. And so I want to be clear that I'm certainly not criticising the decisions of any business.  

My bone of contention is squarely with Bankwest and their poor advice.

Firstly, their core business is banking so they could have done much, much better if they had approached an industry professional to help write the article. Where it could have helped? They've used the term interactivity in relation to a customer "interacting" with a website. However, a more suitable term to use would have been customer experience because interactivity is more commonly referenced with user interface design. It can be hard enough, getting to grips with the terminology for website owners without this kind of confusion.  

Then there were a couple of sentences that just had me gobsmacked! 

This first example has already been amended after it was picked up on social media.  

"Don’t be afraid to reach out to friends and family members for help - your 15 year old cousin may be a great point to start!"

That's right, your important revenue generating machine should be developed and maintained by the high school student in the family! I'm not saying that the schools are not producing talented and capable individuals but just ask yourself as a business owner, what risks are involved with such a decision? Quite frankly, this option should not be on the table. For a hobby site, maybe, but a not a business website. 

The Small Business Development Corporation (WA) estimates over 25,000 small business within the professional and technical services sector. I'm going to stick my neck out (not really) and say I reckon you would find a professional web developer within that number that was competitively priced and had the expertise to get your business website off the ground and maintained and MORE. 

If you're still considering scanning your mobile for your cousin or niece/nephew's number, consider this from the ABC NEWS

Research undertaken by Microsoft showed Australian students were behind in coding training and uptake compared to the rest of the Asia Pacific region. The research revealed only 32 per cent of Australian students said they have been given an opportunity to learn coding in school, which was the lowest percentage in the countries surveyed.

So the tech wizs won't be so easily found. 

But by Bankwest's opinion, why would you trust a professional web developer to add a few "bells and whistles" when the article warns "there are many web developers who will do a basic job for a complex website cost." They may just as well have said "web developers are crooks." 

A much better approach from Bankwest would have been to direct their customers to the Australian Web Industry Association to find a reputable and professional web developer to work with. Bankwest customers would get much better advice for starters. 


Paul Higgins
Business owner, Graphic designer, Web developer, Brand and marketing strategist, Adobe Creative Cloud wizard, Business Catalyst Premium Partner, Adobe Community Professional, Passionate Liverpool FC supporter, Muse Advisory Board Member, Semi-retired (tried and failed at least 17 times) Futsal player for Dribblers FC and Toothless Tigers, BC Sandpile activist, Liverpool International Academy and Burwood FC coach, can juggle and do over 1,000 keepie-ups (just not at the same time - come on!)


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