Art & Science brand is the renamed mattress brand exclusive to the Sleeping Giant bedding retailer.
As the inhouse mattress brand, the client required a strong elegant brand that delivered a clear multi-level product range to take in price level and purchaser choices that were offered in store. The product brand and supporting material were to be attractive on the product, in print collateral and storewide signage.
We created a fun, classy identity that had three colourways and functional icons to identify the product levels and inclusions. The brand identity functions on the product and various print collateral to create an complete store brand.