Chakradance bring healing through dance, music, mandala art and the chakras. Founded in 1998 Chakradance has evolved to primarily online business taking advantage of the internet to make global connection their customers.
To create website that offers Chakradance related products to purchase online, search facilities so visitors can access a class close to them anywhere in the world and a membership and training program for those interested to become Accredited Facilitators in the Chakradance teachings.
During the past two years, Higgeldy Piggeldy worked close partnership with Chakradance to develop online strategies that have delivered significant results for their business.
Amongst the many successfully released features, Higgeldy Piggeldy built a custom solution, allowing the 100 plus trainers within the business the ability to login and manage their own public profile page on the website. Profile information included biography, testimonials, class schedules, as well as contact details and a photo. Data was captured into the core CRM to be either used with other website features or exported for use with other business/marketing operations. Sitting in front of these profiles was a search feature so visitors to the website could locate their nearest classes.
As the business continues to grow, new challenges and opportunities present themselves. Higgeldy Piggeldy and Chakradance have several agile development pathways in progress. This year we have already commenced a multi-lingual rollout, while recently a more targeted sales funnel, comprising facebook advertising, multiple landing pages and dynamically generated email marketing was launched.
The Chakradance product range was also expanded this year creating an opportunity to further develop the online shop interface.
This feature which sits in front of the User Created Profiles created and updated by each Accredited Facilitator, thereby enabling online visitors to search via country when interested in experiencing a Chakradance class.