Case studies

Chakradance

  • Chakradance online shop entry page
  • Chakradance homepage viewed on ipad
  • Chakradance landing page
  • Chakradance email template
  • Find a Chakradance class search page
  • Chakradance facilitator profile page

Background

Chakradance bring healing through dance, music, mandala art and the chakras. Founded in 1998 Chakradance has evolved from local classes to an online training business that takes advantage of the internet to make global connections to their customers.

Higgeldy Piggeldy had a long association and close partnership with Chakradance which resulted in many online solutions and evolutions with their business.

The challenge

To create a website that caters for the three main sales channels for Chakradance: physical and downloadable products via purchase online for users; a membership and training products for those interested to become Accredited Facilitators in the Chakradance teachings; and search facilities and marketplace for their trained Accredited Facilitators, so visitors can access a class anywhere in the world.

Our approach

User Edited Content

Amongst the many successfully released features, Higgeldy Piggeldy built a custom solution, allowing the 400 plus Accredited Facilitators within the business the ability to login and manage their own public profile page on the Class Marketplace. Profile information included biography, testimonials, class schedules, as well as contact details and a photo. Data was captured into the core CRM to be either used with other website features or exported for use with other business/marketing operations.

Class Search

This feature which sits in front of the User Created Profiles created and updated by each Accredited Facilitator, thereby enabling online visitors to search via country when interested in experiencing a Chakradance class.

Agile Development

As the business has continued to grow, new challenges and opportunities present themselves. Higgeldy Piggeldy and Chakradance have several agile development pathways in progress. We have have launched a multi-lingual rollout, a targeted sales funnel, comprising of facebook advertising, multiple landing pages and dynamically generated email marketing was launched and a multi-level automated Trainee and Facilitator membership process.

Ecommerce

The Chakradance product range has created many an opportunities to further develop the online shop interface to maximise visitor engagement.

Key deliverables

Website Design and Development with Ecommerce, Member Area with User Edit Content, Class Search, Multi-lingual Site, Email Marketing Functionalities

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What would you like to discuss  

  • Marketing plans
  • Marketing Automation
  • Identity design (logos)
  • Visual style guides
  • Graphic design
  • Web development
  • Content marketing
  • Copywriting
  • Search Engine Optimisation
  • Photography
  • Videography
  • Email marketing
  • Google Adwords and Facebook ads
  • Social Media Management
  • E-commerce
  • Website helpdesk and healthcare
  • and football, especially Liverpool FC :)

Phone 1300 714 512  

Address  

143 Beattie Street Balmain NSW 2041

Where to find us  

We're situated on the junction of Evans and Beattie Streets just opposite the Orange Peel café (mmm chocolate cup cakes)! The building is sort of terracotta coloured with a black door.

About  

We're problem solvers, delivering solutions for digital and print that are functional, engaging and most importantly results focussed.

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