CPR is an Australian commercial painting and remedial company that specialise in scaffold-free access and portable elevator systems.
CPR has had a website for some years, but it has various issues and is not achieving any objectives for the organisation. To align with the goals of the business and the target audience Higgeldy were approached to create a new website to function as a marketing and communications tool that informs and engages homeowners as well as strata, facility and building managers.
Higgeldy focussed on the communication objectives from the ground up. With a customer orientated content commissioned for both web and print, a more modern web design that featured fresh photography and leveraged on page SEO and a site that enabled email list building and marketing.