Sleeping Giant has been a mainstream retail of bedding for 30 years. Based mostly in the greater Sydney and with stores in ACT, Vic and regional NSW.
To create an evolution in the identity and positioning of Sleeping Giant. To modernise the Wordmark and create a Logo option to be flexible across their many store locations.
Focussing on the typography and colours, we sought to make a friendly, softer wordmark and logo moving away from the masculine giant in the moon and mechanical 90s style font. The font we finally chose has curving, unique letter forms to create that more relaxed association. The colours evoke the navy from the original logo but introduce a light blue both are muted and intentionally softer.
By creating a wordmark and disk, we were able to deploy the identity in different ways throught the store and storefront.
Additionally, Higgeldy created a range of promotional posters to be used at various Sale events throughout the year, with other supporting materials such as Ticket templates.