Case studies

Sleeping Giant

  • Store front and signage
  • Sleeping Giant Logo
  • Store front and signage
  • Disk on windows
  • Sales posters on store windows


Sleeping Giant has been a mainstream retail of bedding for 30 years. Based mostly in the greater Sydney and with stores in ACT, Vic and regional NSW.

The challenge

To create an evolution in the identity and positioning of Sleeping Giant. To modernise the Wordmark and create a Logo option to be flexible across their many store locations.

Our solution

Focussing on the typography and colours, we sought to make a friendly, softer wordmark and logo moving away from the masculine giant in the moon and mechanical 90s style font. The font we finally chose has curving, unique letter forms to create that more relaxed association. The colours evoke the navy from the original logo but introduce a light blue both are muted and intentionally softer.

By creating a wordmark and disk, we were able to deploy the identity in different ways throught the store and storefront.

Additionally, Higgeldy created a range of promotional posters to be used at various Sale events throughout the year, with other supporting materials such as Ticket templates.

Key deliverables

Identity, Inhouse Posters, POS and Signage


What would you like to discuss  

  • Marketing plans
  • Marketing Automation
  • Identity design (logos)
  • Visual style guides
  • Graphic design
  • Web development
  • Content marketing
  • Copywriting
  • Search Engine Optimisation
  • Photography
  • Videography
  • Email marketing
  • Google Adwords and Facebook ads
  • Social Media Management
  • E-commerce
  • Website helpdesk and healthcare
  • and football, especially Liverpool FC :)

Phone 1300 714 512  


25 Royce Ave, Croydon NSW 2132


We're problem solvers, delivering solutions for digital and print that are functional, engaging and most importantly results focussed.