Users expect a secure and private online experience. Here's how to deliver it. 
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Winning the trust of your website users
Shield and padlock
Dear {tag_recipientfirstname},
Discover the latest move from Google as it pushes for a safer web; learn what https is; why the green padlock in the address bar matters to your web visitors; and why switching to https might be a good idea for your business, especially if you sell online.
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  Higgeldy Piggeldy  
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