Australians are historically renowned for helping their mates, and when it came to donations to charity this had still rung true.
However, Roy Morgan has explored the trends and patterns of Australian donations to charity and have discovered a worrying trend; the proportion of Australians who donate annually has fallen, and the quantity donated has stagnated.
As of March 2018, 61% of Australians aged 14 and over reported giving to charity at least once over the past 12 months, a total of 12.3 million Australians. This is a steep drop from our September 2011 figure of 70%, and the follow-up September 2015 figure of 66%.
Where previous falls had been offset with a higher average value of donations over the 12 month period (keeping the total donated amount steady), the March 2018 average annual amount given by donors of $469 is barely higher than the September 2015 figure ($462).
Michele Levine, CEO, Roy Morgan, says:
Unfortunately for charities across Australia, the pool of potential donors they compete for is shrinking quickly, and while historically this has been counterbalanced by increased dollars donated, this doesn’t seem to be the case anymore.
Read the full report from Roy Morgan
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