Based on December 2017 research conducted by PayPal on Australian attitudes towards donating to charity, one in three Australians say they are more likely to donate to charity if they could do so via a website or app.
However, over 70% claim they have never been given the opportunity to do so.
World Vision Australia
To make it easier for their supporters to make contributions and to ensure the charity can continue its good work, World Vision Australia believes everything they do must be clearly rendered on mobile and has now aligned their digital strategy towards being mobile-centric.
By creating a mobile-first strategy, World Vision is aiming to provide a simple experience and strengthen its relationship with donors. It is also aligning itself with current trends, which see consumers reaching for their smartphones several times a day.
Donor interactions with World Vision now take place most frequently across digital platforms. The charity has found that since taking the majority of transactions online, there has been an uplift in business and community impact.
Customer service excellence
Removing unnecessary obstacles to enable the customer to achieve their objectives quickly and easily have been shown to increase loyalty.
Minimising customer effort and creating frictionless processes is a quality of every outstanding customer relationship.
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