Donors seek mobile payment options

    26 Jun 2018   |      Paul Higgins
Donors seek mobile payment options

Based on December 2017 research conducted by PayPal on Australian attitudes towards donating to charity, one in three Australians say they are more likely to donate to charity if they could do so via a website or app.

However, over 70% claim they have never been given the opportunity to do so.

World Vision Australia

To make it easier for their supporters to make contributions and to ensure the charity can continue its good work, World Vision Australia believes everything they do must be clearly rendered on mobile and has now aligned their digital strategy towards being mobile-centric.

By creating a mobile-first strategy, World Vision is aiming to provide a simple experience and strengthen its relationship with donors. It is also aligning itself with current trends, which see consumers reaching for their smartphones several times a day.

Donor interactions with World Vision now take place most frequently across digital platforms. The charity has found that since taking the majority of transactions online, there has been an uplift in business and community impact.

Customer service excellence

Removing unnecessary obstacles to enable the customer to achieve their objectives quickly and easily have been shown to increase loyalty.

Minimising customer effort and creating frictionless processes is a quality of every outstanding customer relationship.

Read the full report

Business Insider Australia
Paul Higgins
Business owner, Graphic designer, Web developer, Brand and marketing strategist, Adobe Creative Cloud wizard, Business Catalyst Premium Partner, Adobe Community Professional, Passionate Liverpool FC supporter, Muse Advisory Board Member, Semi-retired (tried and failed at least 17 times) Futsal player for Dribblers FC and Toothless Tigers, BC Sandpile activist, Liverpool International Academy and Burwood FC coach, can juggle and do over 1,000 keepie-ups (just not at the same time - come on!)


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