Case studies

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        "description": "\t\t\t\t

Background

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PiTek specialise in Data Centre design and installation. They offer a mixture of the world's leading brands and combine them into a portfolio of high quality, competitively priced solutions.

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The challenge

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PiTek was succeeding in many aspects of their business and needed a suite of communications pieces to match their quality product.

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Our solution

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A bold colourful palette, geometric patterns and crisp lines are enlisted to translate their technical expertise and content across print and web communications and help them stand out as a confident player in the space.

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Testimonial

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During the process of setting up the PiTek website we found Paul and the Higgeldy Piggeldy team to be extremely knowledgeable with regards to online trends and commonly made mistakes. They were technically well versed, savvy and up to date with the latest online concepts. What impressed us the most was the fact that Higgeldy Piggeldy didn’t bow down to our constant design ideas but stuck to their core values for what the website should provide for our customers. The use of the Higgeldy Piggeldy road mapping was pivotal to this process and gave us a solid base to always come back to and work from.

\n \nIn recent weeks PiTek have secured a major global contract with an International telco carrier based out of Asia. Because of the logistical nature of the client we were unable to always deal directly so our website became an essential sales tool for PiTek. Our new client has expressed many times how much he valued our website and how it was a key factor in PiTek winning their business

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Background

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Raneri Pastoral is a large property holding in Western Queensland. It is a new venture in the pastoral business by the Raneri group. 

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The challenge

\n

To take the existing registered cattle brand symbol and create a strong memorable identity. It uses are diverse from Uniforms and\n Signage to Communications and Stationery. 

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Our solution

\n

Striking typography and a clear colour palette were key to make this identity work across the various collateral required. Higgeldy Piggeldy were able to create a unique identity that was memorable and appropriate to the country environment.

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Background

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Guthrie House is a not-for-profit organisation that provides a holistic residential program for women involved in the criminal justice system and their accompanying children, to successfully transition to the community.\n\n

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The challenge

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To take an existing identity and create effective communication items to best reflect the organisations achievements.

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Our solution

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Higgeldy was originally brought in to help manage the website for Guthrie House. Over the years our role has expanded to design and produce their Annual Reports, updated their website and various collateral items.

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Background

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Sleeping Giant has been a mainstream retail of bedding for 30 years. Based mostly in the greater Sydney and with stores in ACT, Vic and regional NSW.

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The challenge

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To create an evolution in the identity and positioning of Sleeping Giant. To modernise the Wordmark and create a Logo option to be flexible across their\n many store locations.

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Our solution

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Focussing on the typography and colours, we sought to make a friendly, softer wordmark and logo moving away from the masculine giant in the moon and mechanical\n 90s style font. The font we finally chose has curving, unique letter forms to create that more relaxed association. The colours evoke the navy from\n the original logo but introduce a light blue both are muted and intentionally softer.

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By creating a wordmark and disk, we were able to deploy the identity in different ways throught the store and storefront.

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Additionally, Higgeldy created a range of promotional posters to be used at various Sale events throughout the year, with other supporting materials such\n as Ticket templates.

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Background

\n

CE Construction Solutions is a leading provider of specialist construction products and technical solutions to the Construction, Building, Engineering\n and Mining Industry. Their commitment to providing practical construction solutions continues to drive and grow our business. C.E. Construction Solutions\n are trusted distributors for a range of market leading construction products.

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The challenge

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After 40 years of trading, CE chose to evolve it's brand beyond a purely print focused identity. To have an identity which was usable both web and print\n friendly.

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Our solution

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Focussing on the core strengths of the business of practical, technical and modern we chose a unique wordmark identity to define the brand. Using earthy\n colours and imagery that more encapsulated the modern construction environment we were able to set the CE identity apart from their competition.

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Background

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Art & Science brand is the renamed mattress brand exclusive to the Sleeping Giant bedding retailer.

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The challenge

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As the inhouse mattress brand, the client required a strong elegant brand that delivered a clear multi-level product range to take in price level and purchaser\n choices that were offered in store. The product brand and supporting material were to be attractive on the product, in print collateral and storewide\n signage.

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Our solution

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We created a fun, classy identity that had three colourways and functional icons to identify the product levels and inclusions. The brand identity functions\n on the product and various print collateral to create an complete store brand.

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